Brand Colors

Accent Colors

Accent Blue
Hex: 0C698A
RGB: 12, 105, 138
CMYK: 97, 50, 29, 6
Nearest Pantone+ Solid Coated: 7706 C

Accent Yellow
Hex: fcb75d
RGB: 252, 183, 93
CMYK: 0, 33, 79, 0
Nearest Pantone+ Solid Coated: 1365 C

Accent Persimmon
Hex: e6514a
RGB: 230, 81, 74
CMYK: 0, 90, 75, 0
Nearest Pantone+ Solid Coated: Red 032 C

Coal Black
Hex: 242424
RGB: 36, 36, 36
CMYK: 72, 66, 65, 75
Nearest Pantone+ Solid Coated: Neutral Black C

Off White
Hex: f2ede9
RGB: 242, 237, 233
CMYK: 3, 5, 6, 0
Nearest Pantone+ Solid Coated: White 

Subdued Colors

Subdued Light Blue
Hex: b4e0e9
RGB: 180, 224, 233
CMYK: 30, 0, 8,0
Nearest Pantone+ Solid Coated: 317 C

Subdued Light Brown
Hex: e0a36d
RGB: 224, 163, 109
CMYK: 7, 41, 67, 0
Nearest Pantone+ Solid Coated: 7411 C

Subdued Light Green
Hex: a2ba96
RGB: 162, 186, 150
CMYK: 41, 12, 50, 0
Nearest Pantone+ Solid Coated: 7494 C

Subdued Tan
Hex: fcd7a3
RGB: 252, 215,163
CMYK: 0, 17, 41, 0
Nearest Pantone+ Solid Coated: 7507 C

Typography 

Kepler & Acme Gothic

The Kepler typeface has 172 font variations making it an extremely high quality typeface with an array of options. Serif fonts are known to be more readable than sans-serif fonts when used for large sections of text. This makes it ideal for body text. It’s also a good match to the logo typeface. Acme Gothic compressed font provides a sans-serif contrast that will stand out when used for headlines (e.g., on the website). While sans-serif fonts are typically considered more modern, this one contains a vintage style reminiscent of Colfax Mineral Water Co. advertising.