Colfax brand Assets
Brand Colors
Accent Colors
Accent Blue
Hex: 0C698A
RGB: 12, 105, 138
CMYK: 97, 50, 29, 6
Nearest Pantone+ Solid Coated: 7706 C
Accent Yellow
Hex: fcb75d
RGB: 252, 183, 93
CMYK: 0, 33, 79, 0
Nearest Pantone+ Solid Coated: 1365 C
Accent Persimmon
Hex: e6514a
RGB: 230, 81, 74
CMYK: 0, 90, 75, 0
Nearest Pantone+ Solid Coated: Red 032 C
Coal Black
Hex: 242424
RGB: 36, 36, 36
CMYK: 72, 66, 65, 75
Nearest Pantone+ Solid Coated: Neutral Black C
Off White
Hex: f2ede9
RGB: 242, 237, 233
CMYK: 3, 5, 6, 0
Nearest Pantone+ Solid Coated: White
Subdued Colors
Subdued Light Blue
Hex: b4e0e9
RGB: 180, 224, 233
CMYK: 30, 0, 8,0
Nearest Pantone+ Solid Coated: 317 C
Subdued Light Brown
Hex: e0a36d
RGB: 224, 163, 109
CMYK: 7, 41, 67, 0
Nearest Pantone+ Solid Coated: 7411 C
Subdued Light Green
Hex: a2ba96
RGB: 162, 186, 150
CMYK: 41, 12, 50, 0
Nearest Pantone+ Solid Coated: 7494 C
Subdued Tan
Hex: fcd7a3
RGB: 252, 215,163
CMYK: 0, 17, 41, 0
Nearest Pantone+ Solid Coated: 7507 C
Typography
The Kepler typeface has 172 font variations making it an extremely high quality typeface with an array of options. Serif fonts are known to be more readable than sans-serif fonts when used for large sections of text. This makes it ideal for body text. It’s also a good match to the logo typeface. Acme Gothic compressed font provides a sans-serif contrast that will stand out when used for headlines (e.g., on the website). While sans-serif fonts are typically considered more modern, this one contains a vintage style reminiscent of Colfax Mineral Water Co. advertising.